Many people test potential agents before they even call or email. They do this by reading old social media posts. Don’t think of it as an invasion of privacy. Instead, think of it as a way to get a one-up on your peers.
Obviously you need to be kind and courteous on all of your posts, and, if you can, refrain from posting anything political or divisive because you never know who you might offend and for what reason.
Also, don’t post anything that puts you in a less than ideal light. Your Saturday night get together with your closest friends may seem harmless to you and them, but to a stranger may make you appear reckless. Block your personal account and create a business page as well.
Facebook is probably the best platform to be on, but also consider Twitter, Instagram, LinkedIn, Pinterest, TikTok, and even YouTube. In short, the bigger professional online presence you create, the better. It gives leads validation that you know what you’re doing, especially if you incorporate testimonials from former clients.