Leave no real estate website unturned! This means your listings need to appear on:
Since you won’t be printing any flyers for the home, the listing on each of these websites needs to be top-notch. Hire a professional photographer if you need to so that the home actually looks inviting online. Though an iPhone takes great pictures, it still doesn’t compare to the power of a DSLR camera with a top notch lens.
Far too many listing agents neglect the websites listed above in favor of their own listing site. Though this is understandable, it’s not logical. Homebuyers now use the above sites as their primary source for real estate information. By excluding them, you’re limiting your potential pool of buyers.
Though you may want to seem like you have a unique slice of the market, buyers will likely come away with the opposite conclusion. Homebuyers want to see the full market in one place, rather than a niche site curated with just your listings. Online solutions not only eliminate the need for paper materials, they also cast the net wide for potential buyers.